蘑菇视频

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• Stakeholders, all Titans invited to help shape new brand

  Tuesday September 23, 2025
  

  As UDM approaches its 150th anniversary in 2027, we have a chance to define a new future for the University and our entire community. One of the most critical elements of this future is a new brand, one that captures and encompasses the spirit, grit, faith, strength and pride that define 蘑菇视频.

  Today, UDM invites our alumni, students, faculty, staff, parents, neighbors and partners to help co-author this new brand. Working together, UDM is confident that we can develop a new brand that is authentic, inspiring and worthy of our Jesuit and Mercy mission.

  Why A New Brand Now?

  In 2016, 蘑菇视频 launched the 鈥淏uild a Boundless Future鈥� brand. While this message captured the ambition and possibility that UDM offers, many felt it lacked the emotional resonance this University and our Northwest Detroit community deserved. Over time, feedback confirmed that this brand did not fully express what makes 蘑菇视频 distinctive.

  For some, it was too abstract; for others, it didn鈥檛 reflect our history, mission or Detroit roots.

  As we look ahead to 2027 and our 150th anniversary, we see the need for a brand that not only promotes 蘑菇视频 but embodies its essence: a Jesuit and Mercy institution shaped by grit, compassion, innovation, love of all people and faith.

  The Brand Process

  To ensure that this effort is rooted in authenticity, 蘑菇视频 launched a three-phase process involving research, strategy and brand development.

  Phase 1: Research and Insights
  Working with partners such as Elevate Marketing Research, we studied how prospective students, parents, alumni and community members perceived 蘑菇视频 through several research studies over the past two years. We examined peer institutions, explored what drives prospective student and parent choices when looking at which school to attend, and identified the words and values that resonate most with those who encounter UDM.

  Phase 2: Strategy and Engagement
  Through sessions with students, faculty, staff, administration, alumni, community leaders and board members, we asked hard questions: How do we see ourselves? What values define us? Which parts of our identity have been overlooked? These conversations challenged assumptions and revealed opportunities to more fully embrace our story. These conversations and sessions will soon continue during this academic year.

  Phase 3: Brand Development and Testing
  Next, UDM will collaborate with branding experts to translate these insights into creative concepts. These concepts will then be tested and refined with stakeholders鈥� feedback to ensure that the final brand is both emotionally resonant and forward-looking. And while this may help create a brand that everyone can get behind, we understand that not everyone may warm up to it from the start. It takes time for a brand to gain traction through action.

  A Guiding Idea: Titan Faith

  While the new brand is still being developed, one concept has already emerged as a helpful guide: 鈥淭itan Faith.鈥�

  鈥淭itan Faith鈥� is not a tagline but a way of describing the courage, pride and hope that runs through our community. It reminds us of the faith we place in God, in one another and in the transcendent Jesuit and Mercy values of UDM. It speaks to our grit, compassion, truth, love, joy and boldness鈥攓ualities that 蘑菇视频 AND our city live out every day. This guiding principle will help point us toward a brand that is more than marketing. It is a shared identity we can feel, believe in and carry with pride.

  With the ongoing strategy sessions lead by GreenHouse::Innovation and the extensive outputs from these sessions, UDM now has a treasure trove of insights that will help inform and shape UDM鈥檚 new brand.

  What This Requires: Your Voice

  The strongest and most enduring brands are co-authored by the people who live the ideals and values of an organization. In short, a new UDM brand requires your heartfelt voice.

  Your perspective鈥攁s an alumnus, a student, a faculty or staff member, a parent, a neighbor or a supporter鈥攎atters deeply. Whether you have been part of the University for one year or 50, your experiences and reflections help define what 蘑菇视频 truly is.

  Here are ways you can participate:

  鈥� Be honest. Share what inspires pride in 蘑菇视频 and where you see opportunities for growth.
  鈥� Join the conversation. Participate in listening sessions, focus groups and other engagement opportunities.
  鈥� Complete the feedback form. This simple but powerful tool allows you to record your insights and ensures that your voice shapes the brand directly. Visit the rebrand webpage, scroll down the page to “Info On Branding” and click on the feedback form.
  鈥� Follow updates through Campus Connection, alumni newsletters and other 蘑菇视频 channels as we move through this exciting process.

  A Shared Call to Action

  Branding for UDM is more than merely creating a new slogan or logo. It is about capturing the faith, mission and resilience of our University and neighborhood鈥攁nd projecting it to the world in a way that inspires.

  As we prepare for our 150th anniversary, we need a brand that honors our past, reflects our present and propels us into the future. That brand must be created by all of us. Please help shape the next chapter of 蘑菇视频. Take a few minutes today to share your perspective. Your insights will help us craft a brand that resonates deeply, sparks pride and stands as a foundation of faith and hope for generations to come.

  Together, we will write a brand story that only 蘑菇视频 can tell.

• 2025 Homecoming weekend to welcome all Titans, Sept. 26-27

  Monday September 22, 2025
  

  

   

  Students, alumni, employees, family, fans and friends are all invited to join in the festivities at the University’s annual Homecoming, set for Sept. 26-27听on the McNichols Campus.

  This two-day event offers something for everyone鈥攆rom exciting games and tours to informative sessions and even tasty barbecue wings to enjoy throughout the day on Saturday.

  Among the highlights are the annual bike tour of the historic areas surrounding the McNichols Campus, a pickleball clinic and competition, a taping of 蘑菇视频’s long-running show, “Ask the Professor” and a performance in the newly established Black Box Theatre in the Student Union.

  Attendees can also cheer on men’s lacrosse alumni Titans at Titan Field as they take on the 2025-26 men’s lacrosse team in a friendly game at noon on Saturday.

  The main event is the Fall Festival which is slated to begin at 4:30 p.m. It features laser tag, arts and crafts, bubble soccer, yard and casino games, food trucks, scavenger hunt and many more family friendly activities, all located inside or near the Student Fitness Center. After dusk, a bonfire will be lit to celebrate all Titan Athletic teams!

  Also included in the weekend’s events and numerous reunions are the College of Health Professions Research Symposium, a Golden Jubilee reunion for the Class of 1975 and the presentation of 2025’s Alumni Achievement Spirit Award honorees.

  Full Homecoming info!

• Scholarship opportunity for residents of MPLCC area

  Thursday September 18, 2025
  

  Did you know that UDM offers the McNichols Puritan Lodge Community Council (MPLCC) scholarship to high school students residing in the McNichols Puritan Lodge Community Council (MPLCC) area?

  This area includes the boundaries of West McNichols on the north and the Lodge Freeway to the south, with Livernois on the west and Log Cabin and Idaho Streets on the east.

  The scholarship covers full-time undergraduate tuition for up to four years (eight fall and winter semesters. Candidates will also be invited to a scholarship interview. Scholars must maintain a 2.0 cumulative grade-point average.

  There are two scholarships available for incoming freshmen, selected each year by the Office of Admissions. For more information, please email admissions@udmercy.edu or call 313-993-1245.

• Pickleball clinic and competition set for Homecoming Saturday, Sept. 27

  Thursday September 18, 2025
  

  Curious about pickleball? Come learn the basics of this fast-growing sport during our clinic and then put your new skills to the test in a friendly competition.

  The clinic and competition will take place on Saturday, Sept. 27, from 5-7 p.m.,听in the Whitty Student Fitness Center on the McNichols Campus.

  Whether you’re a beginner or just looking to have fun, this event is a great way to get active and connect with fellow alumni and the UDM community.

• Connect with 蘑菇视频 neighbors at Martin Park walk, Sept. 13

  Thursday September 11, 2025
  

  Looking for a way to feel better connected with our neighbors? The Martin Park District Association invites all 蘑菇视频 students, faculty and staff to participate in the annual Martin Park Walk on Saturday, Sept. 13, from 12-1:30 p.m.

  This is a great opportunity to build community spirit, enjoy a refreshing walk and strengthen the bond between 蘑菇视频 and our surrounding neighborhood.

  Those interested in joining the Martin Park Walk will gather at noon at the pavilion behind Good Shepherd Lutheran Church located at 16100 Lawton Street in Detroit. From there, the group will walk through the neighborhood, learning about its rich history along the way. The walk will conclude by 1:30 p.m.

  For more information, please contact Tim Hipskind at hipskijt@udmercy.edu, Chelsea Manning at mannincp@udmercy.edu听or Shane Hisner at hisnersj@udmercy.edu.

  Please Note: Prior to the Martin Park Walk, Good Shepherd Lutheran Church will be hosting its monthly community outreach. If you’re interested in lending a hand, please contact Pastor Blanton Banks at bboy10ppn@gmail.com听for details.